BRAVE KAVER™ mvc YANTRA: [matrix/vortex/compass]

"lmplementmg effective early-intervention approaches will be difficult if patients and consumers continue playing the role of passive recipients of disease care. In many cases, it is very difficult to induce behavior change in ill people. But it is even more challenging to induce behavior change in seemingly 'well' people - particularly sustained behavior change. Therefore, effective early intervention windows will likely have to be accomplished through a holistic approach that engenders true patient and social engagement to achieve its maximum potential.

Intriguingly, research evidence from social physics [Pentland, A. Social Physics Vol. 1 (Penguin 2015)] has shown that, for certain medical conditions, influencing a particular health behavior depends on exposure to peers, with whom we have relatively little intimate interaction, rather than family and friends. The study suggests that focusing on social network incentives rather than a traditional individual-centric approach is more effective at altering the flow of ideas and behavior by creating positive social pressure, increasing the amount of interactions around specific target ideas, and thus increasing the likelihood that people will incorporate those ideas into their behavior. "  LINK TO ARTICLE 

Caicedo, H.H., Hashimoto, D.A., Caicedo, J.C. et al. Overcoming barriers to early disease intervention. Nat Biotechnol (2020). https://doi.org/10.1038/s41587-020-0550-z

• Published22 May 2020
• DOIhttps://doi.org/10.1038/s41587-020-0550-z

• Biomarkers
• Diseases
• Health care
• Risk factors
• Signs and symptoms
• 
  

AUTHORS:  " Dr. Hugo Caicedo, Fellow at the Massachusetts Institute of Technology (MIT) –who is both first author and the corresponding author of the article–; Dr. Daniel Hashimoto, associate director at the Massachusetts General Hospital and researcher at Harvard Medical School; Dr. Gary Pisano, associate dean and professor at Harvard Business School; Dr. Julio Caicedo, professor at the Universidad del Valle (Colombia); and Dr. Alex 'Sandy' Pentland, co-founder and professor at the MIT Media Lab.